What Kind of Entrepreneur Are You?

Self-awareness and affirmation is key to charting the course ahead

Since my early 20s, I’ve loved personality tests. You answer a series of questions, and the test reveals how you’re likely to respond in different situations based on your traits and psychological habits. Back in the day, I’d pore over women’s magazines, eagerly taking every quiz. I’d cross-apply the results to my monthly horoscopes—because astrology, alongside my long nights of prayer, has been a super fun tool in my self-awareness toolkit.

Greater self-awareness helps us account for our limitations while boldly leveraging our strengths to lead and work in harmony with others. Knowing what type of entrepreneur you are is just as essential when starting, growing, or scaling a business.

Which one sounds like you?

• 🚀 The Front-Runner – The extroverted visionary who has no qualms about recruiting customers, networking with partners, and being the face and voice of your brand.

• 💰 The King or Queen of Capital – The bottom-line-first, hard-nosed leader whose firm generates incredible financial returns for every investment.

• 🏪 The Conventional Small Business Owner – You let the product be the hero, keeping your own name and input virtually invisible. Think the man who owns the laundromat or the woman running a burger franchise.

• 🎨 The Artisan – Your bespoke creations make everyone want to know your name, but you prefer engaging with customers in small, meaningful doses rather than a constant swarm of activity.

• 🌟 The Brand Boss – Like Rihanna's Fenty Beauty—your name and the brand are inseparable, and your personality shapes the market.

• 🛠️ The Services Savant – You thrive on providing one-on-one solutions that transform lives.

• 🏭 The Industry Tycoon – You want to dominate your market, whether in fashion, tech, or agriculture.

• ⚙️ The Engineering CEO – You architect industrial solutions and innovations, and may lean toward either the creative/design side, the business/operations side, or the people/leadership side.

• 📦 The Supply-Chain Chief – You master the behind-the-scenes magic, ensuring products move seamlessly from creation to customer, often defining efficiency as your superpower.

• 🌍 The Social Impact CEO – Your mission goes beyond profit—you’re driven to uplift communities, fight inequities, and build businesses that change society for good.

It’s so important to be exactly who you are—and not try to be somebody else unless you truly feel called to shift. Your entrepreneurial style shapes how you do business and defines the unique value you bring to your market

The Three-Part Synergy

Every thriving project, company, or program finds a synergy between:

1. Creative design

2. Business structure and development

3. People engagement

If you excel in all three, you’re the “Super CEO”—think Shark Tank investor Lori Greiner, or African American mogul Sheila Johnson, co-founder of BET and Salamander Hotels & Resorts.

For most of us, though, one of these areas is our main strength. Once you know your dominant strength, build your business plan around it, define the role you must play, and hire or partner with people who can fill in the other roles.

Not Every Entrepreneur Runs Their Own Company

Let’s also remember that not all entrepreneurs are captains of their own ships. Take for example:

• Employee-preneurs – Creative leaders who shine inside someone else’s company, elevating it through their enterprising spirit, consistency, and drive.

• Co-op-preneurs – Entrepreneurs who thrive in collectives and cooperatives, pooling resources and power for community success.

• Family-preneurs – Parents or caregivers spearheading projects like the PTO, driven by impact rather than financial gain, using advocacy and program-building as their engines.

We see you too!

Embrace Your Type—And Thrive

There’s strength, confidence, and forward motion in owning your style. As Oprah once said, “Wherever you are, that’s your stage, your circle of influence. That’s your talk show, that’s where your power lies. ... You have the power to change somebody’s life. Everyone has a calling, and your real job in life is to figure out what that is and get about the business of doing it.”

At Artsy-Preneur, we’re here to help you get clear on who you are, and give you the support—through services, courses, and products—to accelerate your growth while staying authentically you.

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